Lovat calls the latest survey one of the “most interesting” he’s seen when looking at Las Vegas visitation in the last 20 years. White visitors made up 77% of the total in 2019 before the pandemic. In 2010, only 29% of Las Vegas visitors were under 40, Lovat says.Īs visitors get younger, they are also more diverse, with Hispanics, Asians and Asian-Americans now making up a greater share of the visitor base. Generation Z – those born between 19 – made up 13% of visitors, higher than the 12% of baby boomers born between 19. Millennials – those born between 19 and who were aged 26 to 41 at the time of the survey – made up 48% of the visitors in 2022. In 2022, it stood at 40.7, down from 43.2 in 2021, according to the latest visitor profile survey released by the Las Vegas Convention and Visitors Authority (LVCVA).Īccording to Oliver Lovat, CEO of the Denstone Group, who tracks visitation, the average age of visitors to Las Vegas was as high as 49.2 in 2010. The average visitor age has steadily come down since then.

Las Vegas began focusing more on increasing revenue streams beyond gaming in the early 1990s with a greater focus on entertainment, food and other amenities such as retail, nightclubs and resort swimming pools. The average visitor age has declined, standing at 40.7 in 2022 compared to 43.2 in 2021

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